By Eric Corwin
Impact Target Marketing

Article Highlights:
• Stations should consider online advertising to promote themselves.
• The most effective online advertising that consumers/listeners are most likely to read and act upon are articles that
include station/brand information.
• Article-based advertising incorporates station brand information into informative content.
Today radio is hard pressed to afford any form of external marketing and relies almost exclusively on its airwaves and websites to promote programming. Although many stations have a digital presence few understand how this presence can affect both ratings and …

Social media has become the marketing channel of choice for the web 2.0. Unlike traditional marketing, it involves engaging with your listeners, talking with them and showing them that you’re listening. Social Media is all about sharing, and by making your station part of your listeners social life you will get their loyalty and they will spread the word to their friends. Clever social media marketing can be of great benefit to any company, and it’s especially good for the following things:

- Listener engagement
With Social Media marketing, you are talking …

I think Delilah is an incredible woman, not only is she the Oprah of radio, or is it that Oprah is the Delilah of TV, but no matter when Delilah is not helping people on the radio she is helping them in person all over the world. She told me that she just got back from Haiti where it’s even worse than she imagined.
One of the things she says they need most there is to rebuild their radio stations so they can communicate. If you can help, e mail Delilah …

Across the 10,000+ radio stations online, you’ll find programming created by the following mindsets: enthusiastic amateurs believing a selection of their favorite songs with an occasional station ID is all they need to attract an audience.

Small Biz Plans to Grow with Social
MAY 20, 2010
Source: Emarketer Daily
36% of small businesses look to step up with Twitter and Facebook

Small businesses are confident about their ability to weather the recession, with more than one-half saying they have either fully recovered or will do so by the end of 2010, and nearly three-quarters claiming they will drive recovery in the overall economy, according to the “Third Annual FedEx Office Signs of the Times Small Business Survey” from FedEx Office and Ketchum.
To that end, almost two in five small-business owners …