Marketing budgets have never been tighter for radio stations. Today more than ever broadcasters that have a marketing budget need to be focused on their return on investment. In a PPM world, unlike the Diary rated world you can be more precise with your targeting and in turn more effective since there are fewer PPM households being surveyed than in a Diary rated market.

Your most important listener is survey friendly
Survey-Friendly individuals are influencers. They want information and are willing to spend time with things that interest them. …

Social Media for Radio

We focus on Social Media for radio. Become Part of the Conversation…We provide actionable steps to get the most out of your station’s social media efforts. We’ll show you ways to more effectively reach potential advertisers and listeners using proven techniques.
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Radio Revenue and Sales Solutions

This group was created for the purpose of educating radio sales management and its sales representatives about new revenue solutions and web 2.0 sales techniques. We will focus on identifying new revenue streams and better ways to prospect for new advertisers using …

By Eric Corwin
Impact Target Marketing

Article Highlights:
• Stations should consider online advertising to promote themselves.
• The most effective online advertising that consumers/listeners are most likely to read and act upon are articles that
include station/brand information.
• Article-based advertising incorporates station brand information into informative content.
Today radio is hard pressed to afford any form of external marketing and relies almost exclusively on its airwaves and websites to promote programming. Although many stations have a digital presence few understand how this presence can affect both ratings and …

Social media has become the marketing channel of choice for the web 2.0. Unlike traditional marketing, it involves engaging with your listeners, talking with them and showing them that you’re listening. Social Media is all about sharing, and by making your station part of your listeners social life you will get their loyalty and they will spread the word to their friends. Clever social media marketing can be of great benefit to any company, and it’s especially good for the following things:

- Listener engagement
With Social Media marketing, you are talking …

I think Delilah is an incredible woman, not only is she the Oprah of radio, or is it that Oprah is the Delilah of TV, but no matter when Delilah is not helping people on the radio she is helping them in person all over the world. She told me that she just got back from Haiti where it’s even worse than she imagined.
One of the things she says they need most there is to rebuild their radio stations so they can communicate. If you can help, e mail Delilah …

Across the 10,000+ radio stations online, you’ll find programming created by the following mindsets: enthusiastic amateurs believing a selection of their favorite songs with an occasional station ID is all they need to attract an audience.