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Revenue Solutions
Here are several programs and initiatives that have proven or are proving to be successful at driving new station revenue:

AdvertisingWorkx Sales Seminars: This program has been successful in helping generate over 50 million …

If you talk about what Rush, Hannity, Beck, or Savage talk about on their shows, they then become unbeatable.
Negativity is the killer of Creativity.
If we all evolved from Monkeys how come they still exist, or were they just the smart ones that decided not to come along.
Hugh Heller who did some brilliant jingles for us at Fairbanks, told me it was real tough mixing Black and White singers together because Whites tend to sing a hair sharp and Black folks tend to sing a bit flat. The result kinda produces …

By Eric Corwin

Radio should become a local marketing thought leader for business. What is a thought leader? Wikipedia’s description is as follows, a thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights. I would make one change to this and say that a thought leader can also be an organization like radio.
The opportunity
Look at your market and tell me how many different marketing or advertising choices there are for …

For Immediate Release
Radio Performance Legends Launch Talent Coaching
In order to do something uncommonly well, you simply can’t do it for everyone. Yet for a select group of radio companies and their talent, two of our industry’s most prolific personalities will soon be available to help craft advanced skill development for people with an unassailable commitment to rise above the field.
Through the seventies, eighties and into the nineties, NAB Hall of Fame inductee Ron Chapman and KVIL were synonymous with the rare air of achievement. KVIL was acclaimed “AC Station of …

By Ken Dardis
Audio Graphics
We’ve all heard the phrase, “Content is King.” Jack Benny, Edward R. Morrow, Paul Harvey, and Dick Clark found their content floating to the top at a time when each spoke into a microphone reaching millions. Rush Limbaugh, Howard Stern, Rick Dees, and Don Imus began their rise to stardom when the radio industry was one of the big four media. Each talent transitioned to being, in various portions, one piece of a much bigger media pie.
A radio talent’s new main problem is not finding a station …

Finally, there may be some combined signs of life in the consumer sector of the U.S. economy. First, the Conference Board’s Consumer Confidence Index rose to 52.5 in March, recovering about half of the nearly 11 points it lost in February and slightly more than the 50.0 reading that analysts expected. [The number still is far short of a “healthy” reading of 90.] Also, the Standard & Poor’s/Case-Shiller 20-city home price index showed prices rose 0.3 percent from December to January, the eighth consecutive monthly gain, and among the 20 …

In “The New Beginning” I was writing about how I went from just a guy in a rock band to a Program Director of a radio station in about six months time.
To explain how I had the audacity/courage to load my baby girl and her Mom into the car, wave goodbye to the Grandparents and head out across the snow laden prairie all the way to Saskatoon, Saskatchewan where I would become CKOM’s new Program Director and start a whole new life, means I have to digress a little.
Around the …