by Eric Corwin
Impact Target Marketing
The state of radio today is such that most broadcasters have little or no marketing budget to promote their stations. Sure there is the station’s airwaves, but preaching to the present listeners alone is not enough to help you gain the ratings advantage over your competitors. Let’s discuss some of the “no cost” and “low cost” options to help you affect your ratings.
A social media strategy can increase ratings
Let’s talk a little about your station’s social media strategy. Do you have one? …

By Neil Rosen

Article Highlights:
• Branded communities let your customers interact directly with your company and potentially influence the way you do business
• Website remarketing provides clear information about your customers’ online activities
• Well-designed email campaigns show you are willing to share important information about your company
Today’s online customer relationship management strategies need to look much more like partnerships than the traditional vendor relationship, which focuses almost exclusively on sales and service. The ability to research products and services online, get customer feedback and reviews, and get a solid overview of a company’s reputation …

by George Johns

There are only two types of people left in the Radio Biz these days. Those who are scared to death they are going to be fired and those that hope to be.
I was driving along I 95 North in my car headed for West Palm Beach from FT. Lauderdale with a buddy. Being originally from Canada and having no idea about these sort of things but kinda curious nevertheless I asked him how many people in America way back did he suppose owned slaves.
He looked around a little, …

U.S. consumer prices were unchanged on a seasonally adjusted basis in February, with the Labor Department reporting that falling energy prices offset increases in prices of cars, health care, and food. The almost-flat (+0.1%) reading of the consumer price index (CPI) was in line with expectations of economists surveyed by Marketwatch. Most of the current deceleration in inflation has been due to housing costs, and with home prices apparently stabilizing, “the likelihood of any meaningful deceleration in underlying price pressures going forward from here seems quite limited, despite a still-wide …

by Ken Dardis
Audio Graphics
The radio industry may be turning another corner. This time it has nothing to do with advertising revenue, program quality, or community service. The new challenge, for anyone involved in bringing music to the masses, is dealing with a user’s desire to view music videos.
YouTube has announced a new “Musicians Wanted” initiative, which solves two often-discussed issues from the musician and consumer sides: 1) How do I get my music heard? 2) Where can I find new artists?
There’s no shortage of complaints from musicians on trying to …

Last year I went back to Indianapolis to visit some friends and I happened to catch Orly Knutson doing a little fill in work on the radio. I was amazed at how young he still sounded.
When I bumped into Orly a couple of days later in a restaurant I mentioned it to him, he laughed and said he gets calls all the time from people telling him that they used to listen to his Dad.
Passion and Emotion are entirely two different things.
I guess it’s good thing that women don’t watch …

Originally posted on Jaye Albright’s Breakfast Blog
Chris Molanphy pens a great read that everyone who picks songs for radio airplay really needs to ponder.
“Like the Dow Jones Industrial Average — which signifies the health of the U.S. economy for millions of people who understand little about what the Dow means or how it works — the Hot 100 has been around long enough to become both a fixture and a shorthand for the current state of U.S. popular music.”
I agree with him that “airplay-heavy charts …

The number of Americans filing first-time claims for jobless benefits dropped by 6,000 last week, the second consecutive weekly decline and an indication that some companies are nearing the end of payroll reductions. At the same time, job openings at U.S. public and private-sector employers increased by 193,000 in January to a seasonally adjusted 2.7 million, a 7.6% increase over December for a second consecutive monthly gain and the highest level since February 2009. Despite a solid gain in retail sales in February, however, consumer confidence – as measured by …

Delilah who was born Delilah Luke said that her parents named her older brother Matthew Mark Luke as a bit of a joke. They went on to name her after the notorious woman in the Bible who sheared Sampson’s locks, as a cheeky exclamation mark.
When I moved to Indiana from Canada, I knew about Hockey not Basketball. It wasn’t long until I learned I was in the hot bed of basketball and that the two topics talked about most were the Indy 500 and IU Basketball. If you didn’t talk …

By Eric Corwin
Radio is at the mercy of major advertisers if we are only “order-takers”
Each day we read in All Access, Radio-Info and other industry trade publications that radio revenues are up and then again down. We hear that more automotive ad dollars are coming back to radio and that this is not a political year and it will negatively affect radio’s revenue. I feel like radio is a little like Oliver Twist asking “Please, sir, can I have some more?” We’re at the mercy of major …