by Ken Dardis
Audiographics

Here are three rapid-fire questions I thought of after being exposed to a “new” radio format.
At what point did radio industry executives (circa: 1954) realize that television was injurious to its long-form programming? When did Jack Benny, with other old-time show producers, know their radio time was up? At what moment did that day’s programmers create the program structure still used by radio today?
“Timeless cool” is the banner ad that pulled me in at InsideRadio.com. Relative to the music it plays, “timeless cool” is a combination of songs …

This solution allows your station to utilize proven lead generation sales reps to set one-on-one sales appointments for your in house reps. This system helps to increase the efficiency and productivity of your present sales force allowing them to focus on closing sales.

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Generate up to 1 million in Revenue for your Station
by Eric Corwin

This is a simple concept that uses an event in the form of a seminar or workshop as a catalyst to bring lots of business owners and marketers together. Once together they hear an informative “how to” pitch about marketing solutions and the reason “radio” will benefit their company. Every station across the country should be using a sales seminar strategy. There is no downside to getting your sales people hyper-focused on selling new advertisers, none.
Don’t let me hear …

It is said that the average male thinks about sex every seven seconds even while running a Marathon. So if your sexually addicted what number could that possibly be.
It seems to me that wives get a lot of credit for their husband’s successes, but none for his failures.
Why does one missed belt loop ruin your entire look.
The thing I think that Ron Chapman and I most have in common is the pleasure we both derive from successfully teaching creativity to gifted people and the art of manufacturing to the creative …

by Eric Corwin

I was reading an article recently by John Ryan of the Center for Creative Leadership about A. G. Lafley chief executive officer of Procter & Gamble. Upon his stepping down from the company he received praise from his contemporaries and people within the media. This article got me thinking about the opportunity those CEOs and other leaders within radio have if they take Lafley’s example. During his eight-year run, Procter & Gamble’s top-down culture, which also exists in most broadcast groups, became far more …

by Eric Corwin

It is important that we understand the difference between Sales 1.0 and Sales 2.0; Sales 2.0 plays off the idea of Web 2.0 so the difference is really about sales before the web and sales after the web. Radio sales is presently stuck using the old model of hopping in a car and going to pitch an expensive advertising solution to a potential advertiser spending more time and money than a more targeted form of selling and marketing that includes web-based techniques to allow the sales rep …

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As I write this I am flying at about 35,000 ft. on my way to a client meeting in San Francisco. I’m kinda just sitting here all relaxed, having a glass of red wine and marveling at the fact that I can check my e mails, watch a football game and write this piece on my lap top, as I wing my way from the Atlantic to the Pacific.

Travel it seems has always been involved in the the way I make my living. Back in my early days traveling with …

Prospects on Demand delivers leads 12 months a year

It’s not a secret that your sales staff needs to generate more new direct business. It begins with prospecting. You need more prospects, more appointments and in turn you’ll get more sales and revenue. Prospects on Demand sales representatives work on behalf of stations throughout the country doing what your sales people hate to do most. More importantly they help your sales people and staff become efficient.
Six steps to your sales success
1. Supply us with all of the …

By Clay McDaniel
Article Highlights:
* In 2009, social media was all about engagement, now it’s all about sales
* The beauty of social media is that it’s a two-way street
* Use your buzz-monitoring tools to find out what people are saying about your brand

Your brand may have a lot of Facebook fans and Twitter followers, but chances are your social media marketing methods aren’t working that well to drive what really matters: sales. In 2010, you need to move beyond …