by Mickey Lonchar, Yesterday, 3:54 PM
As it turns out, most of what I needed to know about succeeding with social media in the 2010s I first learned from AM radio back in the 1970s.
The AM radio I’m talking about is not the Rush-Limbaugh/Talk-Radio/Light-Rock-Less Talk radio of today, but the personality-driven radio of decades past. It wasn’t easy for radio stations in those days. They had to deal with increased competition, the changing tastes of the consumer, a highly fragmented audience, a crappy economy, the emergence of competitive platforms (FM/car stereos) …

Radio sales 2.0 will change everything

The sales landscape has changed over the last several years outside of radio. New sales strategies have replaced or supplemented the old tried and true methods. We all know that the web has changed the way we promote our stations, the way our listeners listen and the way we package our advertising. Now it’s time to change our sales strategies to keep pace with the way our advertisers buy. The web offers sales organizations a new and better way to reach …

by Erick Schonfeld

There are so many music search engines out there based on YouTube music videos (Songza comes to mind) that it was only a matter of time until YouTube created its own music playlist maker. The YouTube Music Discovery Project just launched quietly out of TestTube (YouTube’s labs). The page is a search box on top of which says, “Find>Mix>Watch,” and once you enter a name, you hit the “Disco” button to find music.
You can enter any music group or artist, and a playlist pops up, along with …

By, George Johns
In part four of Buried Treasures I was wrote about how my hearing The Jury’s first record on the air for the first time was a very special breathtaking moment for me, to put it mildly. I didn’t think there ever could be another moment as strong again. But as usual I was wrong.
Being a member of The Jury as a kid was mostly just a lot of fun in our early days. Becoming a recording artist of course was an unbelievable experience, the stuff dreams are …

As 2010 starts, here are a few ideas for all programmers to reflect and think on. There are many more, but these are on the top of my list.
By, Gary Berkowitz
www.garyberk.com

1. First and foremost, aircheck your jocks. As our business evolves, and PD’s are busier and multi-tasking more than ever, this art seems to be falling in-between the cracks. There is no better way to build relationships and help jocks sound better than to close your door, turn off the phone, listen to their …

Article Highlights:
• Clients are shifting budgets rather than outright canning them
• Mobile is big and getting better (and brands need to react with investments)
• We should see an injection of marketing dollars from small businesses that were previously out of the digital game
Next In Focus

Optimism for a change
The news in our industry is starting to look a bit more positive lately. The velocity at which ad spending declined over the last two years has gone from outright crash to crawl, with the expectation that we’ll start seeing increases in late 2010 and into …

Many of the stations we work with and consult want to use social media to market to their listeners. Unfortunately, most do so with very little regard for developing a comprehensive strategy. It is more of a hit or miss approach that yields little additional traffic to a station’s website or additional listeners to the station. Another point that broadcasters need to understand is that social media can also be effective at reaching potential advertisers. This is, for most stations, not even a consideration at this point. …

Mary Beth Garber Stands Up For Radio
December, Media Life ran an article headlined “Outlook for radio in 2010: More struggle” That got the SCBA Exec Director’s dander up. (click to read her fact-based rebuttal)
“Contrary to media industry myth, radio listening has been positively affected by new technology.”
Today every computer, virtually every MP3 and iPod, and any cell phone capable of downloading apps is streaming radio’s over-the-air content.
Which helps explain why approximately nine out of 10 people of all age groups listen to radio each week, far …

An Open Discussion
Differences between Callout and Web-based Music Surveys
Why are the results so different?
Part One – We need answers!

The programming minds that steer the content of the radio station are in a music meeting. It’s decision time. Your Callout research says a song on the playlist is negative and driving listeners away. But your Web survey says listeners like the song. Which one is right? Regardless of how you deal with these dilemmas, you might also ask yourself, “Why?” Why does Callout data look different from Web research data? There …

Radio for me is merely the soundtrack of life, or maybe better put “Should be the sound track of life”.

Do we have the name of the person who first came up with ” Politically Correct.” Do we also have the correct addresses of his or her family members ?
Men are into what “IT” is, Women are into why “IT” is.
It is said for every hour you exercise, you live two hours longer.
Everybody is for or against everything until it affects someone you love.
As the poor people of the world …