Take the time to find out about Prospects on Demand

There is a better way to get new advertising prospects in 2010. It’s called “Prospects on Demand,” (POD) and it is designed to deliver as much or as little support to your sales prospecting effort as you need. The broadcasters that presently use POD see it as an essential service, one that helps to support their sales efforts by delivering more advertising prospects, more quickly. This allows their sales staff to do what they do best–close.
Impact Target Marketing’s, …

Inspired by Roy H. Williams’ Monday Morning Memo about the decreased value of an online Yellow Pages listing vs. radio advertising for acquiring new customers, I Googled three generic business categories in twelve client markets to see what came up. Specifically I was looking to see if I achieved the same results as Roy suggested I would – a relatively low search engine ranking for online Yellow Pages ads. My assumption was that, if true, this might be helpful in a station AE’s next presentation.
I chose as business categories restaurants, …

I have been seeing this movie a lot in the last year: station is disappointed in its initial PPM rank, so they commission a major radio research company to do a perceptual to see what’s wrong.
The research comes back that the station is very healthy and pronounces that the station’s brand is strong but the problem is “execution.”
Could this be because the researcher is asking the same questions in the same ways which were so predictive of success in diaries, weekly cume and favorite station + importance of parameters + …

It’s not been a good week for the radio industry. We’ve had to deal with Citadel filing bankruptcy (and, now, Next Media), a most idiotic stunt gone awry with a more idiotic explanation from the offending station (as if the audience has “stupid” stamped on its forehead), and the babbling of one hired-gun analyst whose primary job is to make radio industry execs feel better.
The bankruptcy was expected, as well as keeping in place the person who led Citadel down its path. Is anyone at radio industry trade publications asking …

Tis the season to be jolly and the folks at Facebook are certainly feeling that way now. In between all of the holiday festivities like singing carols and opening presents, people spent a bunch of time logged onto Facebook. According to Hitwise data, Facebook was the most visited website in the U.S. on both Christmas Eve and Christmas Day.
Facebook is number one
This is the first time that the social network has been the number one website in the U.S., but more importantly it shows how important social media …

Our country is in the midst of a volatile debate over health care. With the introduction of the meter, Radio’s actual TSL health has been exposed and it is not good.
Top of mind awareness did not disappear from Radio’s lexicon with Arbitron’s introduction of the meter. In fact, due to the smaller sample size it’s more important than ever.
During last week’s consultant fly-in at Arbitron, DMR’s Tripp Eldridge talked about “the moment of decision” – the time when a person decides what Radio station they’re going to listen to. …

In part one of ” Buried Treasures” I wrote about getting a call from a Shawn Nagey a concert promoter who had tracked me down at WFTL in South Flotida.
Shawn had called to see if I would be interested in putting my old band The Jury back together for a 60’s and 70’s band reunion he was doing back in Winnipeg.
I told him thanks, but no thanks, I had already being there, done that back in 1987 when I had reluctantly gone back for the first big band reunion at …

Couldn’t help but have LOL moment this morning after a friend sent a quote from Arbitron Executive VP and chief marketing officer, Alton Adams (spoken at Arbitron’s annual Fly-In): “Radio and Arbitron have some catching up to do in the area of analytics….”
To label this an irresponsible oversight is easy. To say that there have been plenty of warnings over the past decade that were ignored by Arbitron and the radio industry is an extreme understatement.
What follows is just one of the multiple times the importance of analytics has been …

Radio needs to keep its eye and ears wide open
I often wonder about all the good ideas in the world that never made it off the drawing board. For one reason or other these good ideas never made it. Why? Was it because someone wasn’t paying attention? How many good ideas have been missed? They say, beauty is in the eye of the beholder. How many beholders missed the beauty? Hum.

Good ideas find there way in difficult times
It is a fact that difficult times …

Ch-ch-ch-ch-Changes are going on everywhere within our industry. Citadel Broadcasting is poised to drop 1.2 billion dollars in debt through a prearranged bankruptcy agreement. This should put Citadel in a good position to regain market share in underperforming markets at the expense of other financially challenged groups that have yet to restructure. 2010 could be a banner year for them–who would have guessed. As for changes, much more is on horizon, but let’s take a look at what should change right now.
Does your website work?
Ever really look …