By Eric Corwin/ November 19, 2009

I’ve got good news. Yeah! Radio broadcasters one and all should be excited about an opportunity to generate new found ad revenue from what has to date been an under performing advertising category for radio—the legal profession. In order to generate this new found revenue you’ll need to get on board with a new tool that effectively merges radio and the web along with an intuitive phone system to provide lawyers with what they need most, exposure and leads.

The process to begin generating substantial legal revenue begins with a program called “Legal Line.” It was developed by a company in San Diego, called Wolfe Media. This program is a super charged, search engine optimized; legal help line/website that performs a service to your listener by offering helpful legal information that is easily accessible.

Information provided by a local station and sponsored by reputable lawyer…I know, I know, no jokes, is a recipe for a successful, new business revenue. Every station should endeavor to become the local media thought leader providing helpful information that its listeners need and its advertisers can provide. This convergence of media and advertiser provided information is one that should be closely monitored for all of its present and future opportunities.

Simplicity and genius are the best way to describe this program. The truth lies in its ability to generate new revenue for those stations that follow the simple…”just add water,” directions. Take the best aspects of a sales event offering, mix in an exclusive radio sponsorship, promote a category though leader and you have a perfect marketing campaign that provides great value to the advertiser—the lawyer.

I challenge you to find a better way to produce sales revenue right now. Stations in every size market from Los Angeles on down to Biloxi have used this program successfully.
Good luck in meeting your next revenue goal. Click here to see if this program can be of some help.