Will Partner With Pandora, Connect With Fans on Facebook, Flickr
By Emily Bryson York
CHICAGO (AdAge.com) — Get ready for Starbucks Holiday 2.0. The brand is going big in social media this year, having learned that its consumers want to participate in a variety of ways. So Starbucks is pulling back from its Thanksgiving TV buys of the past two years to focus on where its customers already spend time online and drive them into stores.
Starbucks’ branded playlist on the Pandora site is designed to lure consumers into the …

by Ken Dardis
Put aside the apathy that the broadcast radio industry showed for a decade. Forget about the royalty rates that have continually been the sword of Damocles hanging over internet radio’s head. Stop with the worries that player incompatibility and buffering problems might prevent the masses from moving to online radio.
Many people predicted that internet radio would impact the radio industry. Many people in broadcast radio ignored those calls. It’s been a long time coming, but now the whole radio industry is finally buzzing with forecasts that “online” …

By Grant Shepherd
SYDNEY: Senior executives from all the main commercial radio networks met in Sydney today to discuss some of the challenges and opportunities that may arise for the medium over the next decade.
Joan Warner, chief executive of Commercial Radio Australia discussed how broadcasters need to work together to overcome issues in the future.
“With such a rapidly changing media world, it is a constant challenge for traditional media like radio to look at new ways to interact with listeners. The radio industry is extremely fortunate that competing networks choose to …

I’ve been told that a lotta people don’t “get me” Joe Amaturo claims he got me right away when he figured out I was logical not mystical.
Jo Myers asked when her new book “Good To Go” came out, could I get her hooked up with Delilah and would she have to make a sordid deal with me to get that done.
I told her I was taking Sordids up front now because of all the collection problems I was having.
Tim Moore recently wrote that after Lou Holtz had complained to his …

By Eric Corwin/ November 19, 2009
I’ve got good news. Yeah! Radio broadcasters one and all should be excited about an opportunity to generate new found ad revenue from what has to date been an under performing advertising category for radio—the legal profession. In order to generate this new found revenue you’ll need to get on board with a new tool that effectively merges radio and the web along with an intuitive phone system to provide lawyers with what they need most, exposure and leads.
The process to …

Is there a lesson for radio?
Recently I read a post in BusinessWeek about the phenomenon of more businesses being started during a downturn. Some suggest that it’s easier to start companies during downturns because everything a business needs in order be created is cheaper; rent, labor and just about everything else. Everywhere there are stories and articles written about how out-of-work professionals are starting their own companies.
An interesting point was raised that I hadn’t thought of –is it easier to start a successful company during a downturn? …

I have run into a recurring problem the past few months and thought the time was right to discuss it.
Each Sunday six stations are added to RadioRow.com, a popular radio portal owned by Audio Graphics. Since 1999 the criteria for adding a station has revolved around this definition of internet radio: “continuous audio programming – recorded or live.” The RadioRow station listings reflect only stations on the internet, so a “station” is required to have a web site that streams. Until now, audio-only online stations haven’t been accepted, though …

A recent study from the Center for Research Excellence could change the way advertisers look at radio, as a stand alone media buy, and as part of a cross-platform marketing campaign. According to the study radio is still the audio device which captures the majority of US consumers. The study finds that radio captures 77% of the US, adult, consumer base.
by Kristina Knight
Television is the audio/visual device to capture the biggest share of consumers with 95%, not surprising even with the skyrocketing consumption of online video.
The radio findings, though, will …

Here’s a litmus test that may help you find out.
Does it out perform the station as a whole by one to one and half shares in demo?
Does at least 65% of the station cume listen in the morning?
Is it doing something to garner TV or newspaper coverage at least once a month?
When you listen, does it give you all the information you need for your day in each half hour?
Does it give the listener something to talk about each half hour?
Is there an emotional moment each half hour?
Are the listeners …

Back in the early days at WIBC in Indianapolis and KVIL in Dallas I think it was almost an unfair fight with other radio stations.
Our on air talent was so much better than the competition’s that it was almost scary.
Even our part timers sounded better than anybody elses full time Jocks. In fact they were only part timers because they just couldn’t break into the full time line up as nobody ever seemed to be leaving.
The real talent battle really went on inside the station. Which on air talent was …