For the past month I’ve been telling you there are ways to add revenue “hidden” within the 4 walls of your Radio station..here are just 3.
1. Develop a phone app for your station. This is not only a revenue generator, it’s a way to rebuild Radio’s 18-34 year old cume. Let me state something painfully obvious: Radio is living in 35-54 land right now, watching the younger cume erode daily. Tomorrow’s 35-44’s are today’s 18-34’s. We must develop not only great content, …

Also in Twitterland: Co-founder Biz Stone says the company is starting to roll out commercial accounts to encourage business users to pay for premium services like analytics.
Twitter to roll out commercial accounts this year
By Kim-Mai Cutler and Matt Marshall
Yes, Twitter will start earning some income this year.
Co-founder Biz Stone said the company is in the first phase of rolling out commercial accounts that will entice business users to pay for premium services like detailed analytics. After that, the company might move into building business-oriented application programming interfaces (APIs), creating …

E-Mail Masters Stumble on Health Care but Offer Lessons for Marketers

NEW YORK (AdAge.com) — Regardless of where you fall on the political spectrum, one of the few things about Barack Obama’s presidential campaign that was hard to criticize was its use of e-mail and database marketing. But in the past few weeks, Mr. Obama’s team has gone from a digital-marketing case study to being regarded as a lowly spammer.
White House senior adviser David Axelrod sent an e-mail touting the administration’s embattled health-care-reform plan to thousands of people who apparently hadn’t …

Radio market surveys differ in samples and results
When the new-to-Topeka Nielsen Co. radio ratings last week listed Majic 107.7 as the local market’s most-listened-to station instead of No. 5 as the most recent Arbitron ratings ranked it, the results revealed more about the differences in the two survey methodologies than anything about Topeka radio listeners’ taste in music.
Nielsen, the standard in television ratings entering the radio arena for the first time in Topeka and 50 other small- to mid-sized markets, showed KMAJ-FM had an audience share of 9.5 percent compared …

A lot of people over the years have asked me what the real secret of KVIL in Dallas was. Well try this on for size … Most of the air talent I had the privilege of working with at KVIL are now in The Texas Radio Hall Of Fame.
I’m in awe of all the people who can do all stuff I can’t do. The rest of ya … Well that’s another story.
The thing that makes running different than other sport is … Your either running or your not.
My daughter Cami …

Lawyer’s Pay Your Station
David Wolfe tells me, “general managers love his legal line program cause they rarely see a check from a lawyer, it’s usually the other way around. Something must be working. Citadel just picked up his Legal Line program for the LA market.”
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AreasBestBusinesses.com (ABB), headquartered in Essex, Massachusetts, is the nation’s leading online marketplace connecting small and medium businesses (SMB) with qualified advertising and marketing providers. Using proprietary technology to match business advertising requests with local and national …

The chorus of radio broadcasters criticizing ratings from Arbitron’s Portable People Meter now includes Citadel Broadcasting. Michael Luckoff, president and general manager of two Citadel stations in San Francisco, wrote an open letter to Arbitron CEO Michael Skarzynski characterizing Arbitron’s PPM service as “next to worthless if not actually destructive to many radio broadcasters.”
Although not formally representing the entire company, the public broadside from one of Citadel’s regional bosses presumably had the blessing of the other top executives. The addition is important because Citadel is the first “mainstream” broadcaster to …

It struck me late one evening – radio spends nearly all of its time trying to get people to LISTEN… yet they spend very little time listening themselves. I had a business client a while back that wanted my help in marketing his business… he used to say: “It wasn’t by accident that God gave us two ears and one mouth…” yet he never could seem to follow his own advice.
Every time we’d meet with a potential sponsor for his programs, we’d reach a point in the meeting where the …

There’s a difference between making change and waiting for change. You decide what the radio industry has been doing over the past 10 years.
If your goal is to see a headline announcing change, you’ll come up empty-handed when you take a quick online sweep through this morning’s radio trade publications. Use this link to look at this morning’s headlines from five radio industry trades – alphabetized to hide which publication produced each headline. There are 75 headlines featured. Yet, not one announces a “change,” new programming tactic, or any reason …

If Babe Ruth had all the special advantages that Barry Bonds and a few others of his ilk had, he would have made them all look like school girls.
Radio of the future is going to be local radio of the past. Not only will radio have to talk about the local community to get some decent ratings but it will also need to send some of its listeners occasionally to a clients place of business if it ever hopes to have any decent revenue.
This is going to be real …