King of Pop Wasn’t Exactly King of Madison Avenue
It’s hard to overstate the impact Michael Jackson had on pop culture from music to videos to movies to fashion to weird prison dance routines.
But unlike many of today’s celebrities, the King of Pop didn’t have a huge commercial/endorsement career. In terms of traditional advertising, Jackson went to bat for two brands: Pepsi and L.A. Gear. The Pepsi deal was huge news at the time, first for his simple involvement, secondly for the horrible turn the shoot took when the singer’s hair …

A company called X+1 released a study last week that highlighted the pain felt by many buying keywords from Google and the other engines. Satisfaction with the performance of their companies’ SEM campaigns was egregiously poor: on a scale of 1 to 7, only 12% of respondents gave SEM a top-ranked 7, with 57% ranking SEM a 1 or a 2. Performance satisfaction with fairly simple search campaigns (30 to 100 keywords pointing to customized landing pages) didn’t do any better: a full 42% reported being either “dissatisfied” …

How much money do you suppose all those very rich athletes put back into the communities they all came from.
America is the World’s customer and because of that, I wonder what plans the rest of the world is coming up with to help us with our economy so we can continue to purchase their products.
Jamie Gold told me she had finally figured out why a lot of people in the building didn’t like me. She went on to say it seemed that all the very talented people loved me, …

By Bob Glasco
If the Bible were being written in these times, and there was a chapter on radio, it would be filled with the same verbiage used in the book of Exodus to describe the various plagues God (through Moses) brought on Pharaoh’s Egypt. God was trying to convince Pharaoh to release the children of Israel from the enslavement they had endured for generations.
We are currently being held hostage by over leveraged companies who find it both impossible to pay down debt, and to operate stations the way they …

By Jack Myers
Transformational Leadership for the Media Industry
Across all segments of the economy — from auto dealerships, to retail shelves, to entertainment venues, to sports events, and to media – we are experiencing an inversion of the supply/demand equation that has spurred economic growth for the last six decades, a period during which demand has exceeded supply in most sectors of the mass economy. And while most economists and investors believe consumer spending will be re-accelerated through government intervention in the economic system, consumers have become far more sophisticated in …

Keep It Smart, Stupid
by Rob Griffin , Monday, June 22, 2009
It always amazes me how polarized we are as an industry. We tend to skew to the extremes of opinion — which we see play out in our search strategies and tactics, whether it is at conferences or in pitches.
Approaches range from having 100,000+ keywords with everything on exact match, all the way to those running only a small handful of converting words on advance/broad match. Neither extreme is the right thing to do.
The current economic climate, whether …

I was having breakfast the other day with Joyce Kaufman a very popular talk show host on WFTL in Ft.Lauderdale that I work with.
She brought along her good friend Dion, yeah that Dion, the Rock and Roll Hall Of Famer.
Can you even imagine what a great thrill it was for me to exchange old band stories with him. Hey he knew Buddy Holly man!
I asked Dion if he ever went through his at his family tree to try and figure out where all his talent came from. He said …

I have been in a real quandary for some time with this question. Most of the dollars spent in radio is on the product. Okay this makes sense… create a great station and you’ll attract listeners. And in turn the next logical step is with a great station you’ll attract lots of advertisers right…wrong!
The truth is radio spends too much money on the product relative to the amount spent on recruiting and marketing to potential advertisers. What is the marketing strategy that broadcasters use to recruit …

By ERIC PFANNER
Published: June 21, 2009
TRAVELERS at the Liverpool Street Station in London were surprised one morning last January when several hundred commuters, rather than scurrying onto their trains, started dancing.
A day and a half later, the routine, captured by hidden cameras, showed up during a break in the reality television show “Celebrity Big Brother.” The seemingly spontaneous performance turned out to have been an advertising stunt for T-Mobile, a wireless telephone network that used it for a campaign built around the slogan “Life’s for Sharing.”
Sharing is exactly what …

By George Johns
When your a runner there is a saying that goes, just run the mile your in.
In radio that translates to … The only on air break that counts is the one your doing right now!
When President Obama is talking about all the hard working Americans, he’s not talking about government employees is he ?
I’ve always been a promo freak because I guess it is true you are where you came from. I’ve always felt there are two mixes, the group mixes, that’s where the singer(s) is no …