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Many folks believe the best time to launch a new product, service or new concept is during the best of times; when the economy is vibrant and customers are eager to spend their surplus of cash. A recent blog post by Seth Godin says it’s much easier to challenge your industry’s major players during an economic downturn or recession when the power of for these companies is less secure.
With this idea in mind, let’s look at the radio industry. A number of the top groups are struggling with …
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E-Mail Masters Stumble on Health Care but Offer Lessons for Marketers
NEW YORK (AdAge.com) — Regardless of where you fall on the political spectrum, one of the few things about Barack Obama’s presidential campaign that was hard to criticize was its use of e-mail and database marketing. But in the past few weeks, Mr. Obama’s team has gone from a digital-marketing case study to being regarded as a lowly spammer.
White House senior adviser David Axelrod sent an e-mail touting the administration’s embattled health-care-reform plan to thousands of people who apparently hadn’t …
