By Eric Corwin
Impact Target Marketing
There’s some light at the end of radio industry’s tunnel. More advertisers are slowly coming back to the media with the continued promise of lower rates. But this is only a short term fix and one that leads to the inevitable struggle broadcasters will face when the time comes to raise rates—a real challenge.
Some Broadcasters have Found New Revenue Solutions
Some broadcasters are seeking revenue solutions that are somewhat non-traditional to help support their return back to relative revenue stability: revenue sales seminars, …

U.S. non-farm jobs declined by just 36,000 jobs in February, fewer than anticipated by many economists who predicted that bad storms during the month may have depressed the overall payroll count. It was the 25th straight monthly decline since 22,000 jobs were added in January 2008, and followed a revised 60,000-drop in January. Job losses occurred in construction, transportation, education, insurance, and publishing, while 1,000 manufacturing jobs were added. As a result, the overall unemployment rate remained at 9.7 percent; some economists had expected it to climb to 9.8%.
“We’re pretty …

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Radio Revenue and Sales Solutions

This group was created for the purpose of educating radio sales management and its sales representatives about new revenue solutions and web 2.0 sales techniques. We will focus on identifying new revenue streams and better ways to prospect for new advertisers using …

Dana Horner told me that his wife Lindsay claims that he doesn’t hear so well anymore. My response to him was … We always hear what we want to hear, but as we get older I have noticed we tend not to hear what we don’t want to hear.
The bad news is … During my career I have blown several million dollars. The good news is I’m much happier than most that haven’t.
Dale Gold warmly told me many years ago “George sometimes the squeaky wheel gets replaced rather than greased”. …

6 reminders to focus your programming today

1. Even among 18 to 24-year-olds, a majority of women are concerned about what kids hear on the radio.
2. Female diary keepers have a low tolerance for rude announcers.
3. The number one reason why women tune out a station is too many commercials. Listeners consider all interruptions commercials. Try to keep all non-music promotion quick to the point and focused (especially in PPM markets).
4. A majority of women across all formats want to hear songs and artists identified frequently. In terms …