Prospects on Demand delivers leads 12 months a year

It’s not a secret that your sales staff needs to generate more new direct business. It begins with prospecting. You need more prospects, more appointments and in turn you’ll get more sales and revenue. Prospects on Demand sales representatives work on behalf of stations throughout the country doing what your sales people hate to do most. More importantly they help your sales people and staff become efficient.
Six steps to your sales success
1. Supply us with all of the …

By Eric Corwin

Radio should become a local marketing thought leader for business. What is a thought leader? Wikipedia’s description is as follows, a thought leader is a futurist or person who is recognized for innovative ideas and demonstrates the confidence to promote or share those ideas as actionable distilled insights. I would make one change to this and say that a thought leader can also be an organization like radio.
The opportunity
Look at your market and tell me how many different marketing or advertising choices there are for …

By Clay McDaniel
Article Highlights:
* In 2009, social media was all about engagement, now it’s all about sales
* The beauty of social media is that it’s a two-way street
* Use your buzz-monitoring tools to find out what people are saying about your brand

Your brand may have a lot of Facebook fans and Twitter followers, but chances are your social media marketing methods aren’t working that well to drive what really matters: sales. In 2010, you need to move beyond …

By Paul Bond
LOS ANGELES (Hollywood Reporter) – Howard Stern has begun negotiating a new radio contract. Perhaps not technically, but Stern’s on-air mentions of his exclusive Sirius XM Radio deal winding down at year’s end, and his hedged proclamations of competing offers, are what one insider called his “method of operation.”
Not only is it his way of rallying his fan base so they’ll agitate on his behalf, but he also is making sure that celestial and terrestrial radio know they’ll need to bid against each other if they intend on …

By George Johns
When my Daughter Candis turned five all I wanted to become was the man she already thought I was. When about 25 years later my Daughter Cami turned five I realized I still had some more work to do.
My Brother Reg told me this week that I’m still much better at being inspirational than I am at being an A** Hole. He said he has met a bunch of them in his travels and most of them were a lot better at it than me. Damn! And I …